Combating Ever Increasing Utility Costs


By Walter Ellard, CEO of iDemand Energy Storage

We’re all aware that the modern world operates on electricity. While investor-owned public utility companies are the greatest supplier, sustainable energy, whether it be solar, wind or hydro is becoming a larger fraction of the supply. And because of that, energy storage batteries are a growing trend among residential and business customers as they look to shave their ever-increasing utility bills.

At the same time, sustainability standards in California have mandated that utilities install solar and battery packages. But who pays for that new infrastructure, including massive solar farms and transmission lines? It’s not the investors. It’s the ratepayers. You and I.

We expect that from a monopolistic, publicly-traded utility whose chief interest is looking after its bottom line profitability. But here’s the rub. Most of the batteries they acquire aren’t up to the job. Like a 5-year battery for a massive, multimillion dollar facility. No way that’s going to work in the long term. It will need to be replaced every five years or so. In some cases, their batteries might last twice as long. However, that’s only 10 years we’re talking about. Either way it results in a costly proposition for ratepayers when it comes to replacing them.

But instead of exploring the marketplace to find better performing batteries that would cut expenses associated with fallibility, and manufacturers who will stand behind their product, the utilities simply rely on their ability to pass those costs on to the consumer.

At iDemand Energy Storage (iDES3), we design and engineer our battery systems in such a way that performance issues don’t occur. We take pride in our product. Equally important, we don’t take our customers for granted.

If you have solar production on your roof or grounds, wouldn’t you prefer a 10,000-cycle battery system that has 27.5 years of life with a 25-year warranty rather than a system that comes with inestimable labor and repair costs? Sure you would. It’s a no-brainer.

If you own a home – even a tiny home – business, or farm, our systems can give you the Uninterrupted Energy Supply you need, not just a backup supply. Our battery units are a proven 24/7 source of power that can eliminate your demand charges altogether.

No net metering. No utility-company approval needed.

Our staff and certified contractor-assisted field technicians are here to help.

iDemand Energy Storage is the No. 1 manufacturer contractor-assisted battery supplier in the world.

Ask any other battery supplier what’s in their storage system.






The Devil's in the Details

 By Walter Ellard, CEO iDemand Energy Storage


A solar-energy lobbying group has no argument with the California Public Utilities Commission for voting recently to adopt a rate formula that means customers will shell out more money for electricity during periods when they’re known to use more.

In a statement, Brandon Smithwood of the Washington, D.C.-based Solar Energy Industries Association (SEIA) said that Californians will react to time-of-use rates in ways that will benefit the grid.

“Experience in California and elsewhere has shown that customers can understand simple TOU rates and can respond,” Smithwood said.

For instance, they will wait to run their dishwashers until the off-peak period, he reasoned.

But it’s simply another instance of the utility thinking of its stock holders, not the public or the environment.

Why? TOU rates discourage customers from adapting solar since the value of electricity that arrays produce and send to the grid in the middle of the day will be less than the rate they would have to pay for electricity in the evening.

San Diego Gas & Electric hit its 5 percent cap for net energy metering 1.0 and has transitioned to net energy metering 2.0. According to SEIA, the utility, a Sempra Energy company, will require customers to be on TOU rates “sometime in mid-2017.” NEM is a billing mechanism that credits solar energy system owners for the electricity they add to the grid.

A SDG&E report published in conjunction with the transition showed that as of late June 2016, there were 93,559 NEM installations in place or awaiting authorization to operate in San Diego County for a total of 617.1 megawatts of solar.

Yet the CPUC failed to establish the time periods for TOU rates. “Rather it established a TOU period methodology and overreaching timelines,” Smithwood said. “Establishing the rates themselves is a rate case by rate case effort and SEIA will be there every step of the way.”

While there’s conjecture on whether or not San Diego has reached a saturation point with solar installations, it’s obvious that more and more utility customers are installing clean energy storage as a way to reduce or eliminate their dependence on the grid.

The CPUC has made it known that it initiated NEM 2.0 as a temporary “solution,” and intends to go back to the drawing board in 2019.

Maybe they’ll call it NEM 3.0. Who knows? What we do know is that large, monopolistic investor-owned utilities hate the solar industry. They invested in it in response to federal and state regulations, and it’s the customer who will be covering the tab for much of that investment.



Solar PV Capacity is Virtually Unstoppable

The numbers for nationwide solar installation in the third quarter of 2016 were so high that one tracking agency described them in stopwatch talk.

“On average, a new megawatt of solar PV capacity came online every 32 minutes in Q3,” stated a year-end report by the Solar Energy Industries Association (SEIA).

Projecting solar energy trends for the year ahead, Earth911 – a website that’s like a Readers Digest for those interested in green lifestyle trends – said the U.S. has enough capacity to power 5.7 million homes and that “the solar power boom will keep rolling.”

SEIA’s report also pointed out that in Q3 2016, the nation’s solar market installed 4,143 megawatts direct current (MWdc), up 191 percent from Q3 2015.

There’s more.

According to one energy storage analyst, Brett Simon of GTM Research who was quoted in Utility Dive, the outlook for the behind-the-meter (BTM) market is “small now, but is expected to grow rapidly over the next several years.”

BTM applications “will account for 50 percent of the U.S. storage market by 2021, as measured by megawatts installed,” he said. Yet they now account for only about 15 percent of the market.

Nonetheless, GTM and the Energy Storage Association expect that that number will flatten in Q4 because a low amount of utility-scale storage projects came online in the earlier quarter.

Utility-scale projects amounted to almost two-thirds of the total solar energy market in the past few years, SEIA pointed out. And while the residential solar market has been steady over the past decade, utility-scale solar has boomed.

Earth 911 projects the boom will continue through 2017, as there are more than 20 gigawatts of contracted projects in the pipeline.

“Much of this solar energy growth is virtually guaranteed and isn’t reliant on the new administration,” Earth911 continued. “In fact, 29 states have renewable fuel standards and have made pledges to use renewable energy.”



In several states, including California though, residential solar growth is slowing down, a factor that SEIA said begs the question: How does residential solar scale when early-adopter customers begin to deplete?

Meanwhile, demand for cash sales and loans over leases and power purchase agreements (PPAs) has picked up. But in making a long-term projection, the association said that corporate customers’ demand for solar-plus-storage versus offsite wholesale PPAs will play a critical role in shaping the breakdown between onsite and offsite development.

Here, here.

With the first of a multiphase corporate contract under way in San Diego County and Tijuana, and a Hawaiian company signing up to be an exclusive in-state distributor for iDemand Energy Storage’s sustainable energy batteries because of the superior technology we build into our product, we can attest to that.

It doesn’t matter that we’re barely six months old. Our engineers have built the best sustainable energy battery out there, and the orders are pouring in.

Move over Elon.





Adding Battery Storage Saves Time, Money and Work Hours When Grid Fails


There was a 7-hour power outage in Miramar Thursday afternoon that affected the many businesses along Miramar Road across from the military base. This is unfortunate in terms of revenue losses for those companies, and the employees who may have lost pay for that period. But it underscores the very reason we’re here – to keep your lights on when the grid fails!

The above link is a helpful tool that will tell you when your power will be off. There can also be critical unscheduled power outages.

iDemand believes that your energy should stay with you! That's why we created the world's first uninterrupted energy supply (UES) for your entire house. Net-metering is not required, and each system is custom-tailored to meet specific demand loads. Contact us today to find a certified iDemand installer near you!

Check out the above video, which explains why our clean energy storage batteries are superior to any others on the market. The competition simply can’t match our technology and industry-leading, 25-year replacement warranty. What’s more, with our computerized forecasting program we can see if a battery cell is going bad and replace it beforehand.

In an ongoing effort to improve the battery storage industry, and protect consumers, iDemand is educating planners and inspectors in regional jurisdictions on the critical importance of battery safety features. One of which is Uninterrupted Energy Storage, or UES.

iDemand Energy Storage is a front-runner in the fight against CO2 emissions, as well as high cost energy usage and demand charges. We have surpassed Tesla’s Powerwall and Sonnen in every way. We are not just a backup system, we are a UES, and that term covers service as well as supply.

Walter Ellard

855-272-1684, ext. 1002

A San Diego-based battery company that provides leading-edge technology for your business. Whether you are looking to load-shave, eliminate demand charges or just be secure in the knowledge that a grid failure won’t interrupt you, we can keep your business running while your neighbors are losing money every minute the power is down.


Link to other online properties: Portfolio/Website/Blog


Dear Mr. Trump,

As the old saying goes, there are two sides to every story. This pertains to climate change since one theory holds that fossil fuel emissions, a man made event, are responsible for recent warmer weather patterns that have resulted in glaciers melting worldwide.

Others believe that because warming and cooling trends have existed throughout earth's history, current temperature shifts are perfectly natural.

But there's a third side to this story, namely that the economics of harnessing and storing sustainable energy, such as PV solar, wind and hydro power is good business and good for business.

I opened San Diego-based iDemand Energy Storage, a company that manufactures top-notch energy storage systems with a staff of four in mid-August, and within two months our sales dictated that we increase our employee roster to 15. By April, contracts that are close to being finalized will likely require expansion of our facility, and the need to add 90 or more workers. By 2018 I project to have at least 200 employees on board.

Our customers are saving money on utility costs by installing sustainable energy storage systems, or battery units, and some have opted to go completely off the grid, thus saving more money. Their chief motivation to combine energy production with storage is based on the realization that the cost of electricity will continue to go up. They also have the benefit of knowing that they're neutralizing their carbon footprint.

Take one of our recent customers, a dental laboratory, for example. Accustomed to shelling out from $1,200 to $1,700 a month for electricity at the 4,600-square-foot facility, the owner is now free of the grid following installation of a solar-plus-energy storage system. And that savings will go back into the business.

According to the National Solar Jobs Census 2015, the solar industry alone - this does not include wind and hydro power -   "added workers at a rate nearly 12 times faster than the overall economy," accounting for 1.2 percent of all jobs created in the U.S. that year. The association's long-term research showed that industry employment grew by 123 percent over the past six years to reach nearly 115,000 "domestic living-wage jobs."

I applaud your campaign promise to put more Americans to work in decent paying jobs. Don't forget though, that sustainable energy, a homegrown industry, has been doing just that, and if those jobs were eliminated, the nation's economic future wouldn't look very bright.


Walter Ellard, CEO 



The city of San Diego’s construction permitting office is notoriously slow. Arduous is how some describe it. Others in the building trades are inclined to use four-letter words that aren’t appropriate for a G-rated blog.

Case in point, iDES3’s engineers got tired of trying to explain to city personnel, over the phone, why the company’s sustainable energy storage system, or battery units, work better than those of our competitors. Competitors who shall remain nameless. But you can read between the lines.

Simply put, our batteries are revolutionary in design – a veritable game changer. But the permitting authorities, who aren’t familiar with game-changing technology, didn’t recognize it when they saw it.

Soooo, armed with easy-to-understand computerized graphics designed in house to detail how our systems – slated soon for installation on two homes within the city – operate, our team of engineers cancelled all their appointments on a recent afternoon to meet with the powers that be at the permitting department.

A lot of work for two relatively small solar-plus-battery residential projects? Not at all, considering that the city’s permit department now gets it – the science behind the world’s best sustainable energy storage system. Not to mention how it allows home and property owners to be free of the grid and reduce the carbon footprint at the same time.



Nowadays simply announcing that your product, venue, or service is the “best” has little meaning. Ever hear of a restaurant, furniture store or automaker that didn’t say they were the best? No.

Would you frequent an eatery that advertised, “We’re second rate because we don’t try at all?” It’s doubtful. Unless your car broke down in route to a decent diner, were on foot, and had to settle for halfway decent grub. Because the pizza delivery guy wouldn’t accept your license plate number as an address.

We at iDemand Energy Storage (iDES3) know all this. And yet we’re dedicated to manufacturing the very best, repeat, very best sustainable energy storage system on the market today, and to say otherwise would be lying.

Consider our specifications:

·        Mounting: Wall or floor, indoor or outdoor

·        Inverter: Fully integrated

·        Energy: 9 KWh, 18 KWh, 27 KWh & 36 KWh

·        Power: 5 KW continuous, 7 KW peak, or more as needed

·        Round-Trip Efficiency: 93% for AC Coupling; 98.5% for DC Coupling

·        Warranty:  Up to 25 years

·        Dimensions: Flexible per needs

·        Weight: Varies

iDES3 is comprised of fifth-generation lithium iron phosphate LifePO4, prismatic cell battery chemistry. Every one of our battery unites includes a brand-new control system that allows for 100% energy use in each cell, with configuration options that last up to 25 years.

For additional information, contact Connie Lewis at, or (619) 385-9822.



Considering that the World Series is under way, a baseball analogy to iDemand Energy Storage (iDES3), a San Diego manufacturer of sustainable energy storage systems for home and commercial building owners, seems appropriate.

Baseball, as we all know, is a game where the defense throws the ball, not the offense, as in football and basketball. So, let’s compare a batter, playing offense, to a property owner who has installed solar arrays, wind turbines or some other sustainable source of power, but hasn’t yet installed a storage system that allows complete freedom from the utility grid.

If a batter bunts, he might get to first base and beyond. It depends. But if he hits the ball out of the park, he’s guaranteed to run the bases. Likewise, if property owners install sustainable energy, such as photovoltaic arrays or wind turbines, they get to first base. Storing that energy constitutes a home run. They wave good-bye to the big investor-owned utilities(IOUs), save money on ever increasing utility rates, and help the environment by reducing C02 pollution at the same time.

But as storage system manufacturers face off in this industry, it’s all about who makes the highest quality product and backs up their work. iDES3’s battery units, produced at its facility on Arjons Drive in Mira Mesa, consist of lithium iron phosphate in large formed prismatic cells for maximum performance and are the only whole-house, whole-building storage systems on the market today, meaning they will pick up a property’s heavy-hitting loads while providing ample output for other needs. Furthermore, they come with a 25-year warranty. No other company does that.

Although there is speculation on whether California, which currently has more solar arrays operating than the entire country, will continue to see year-over-year increases, demand for energy storage is on the rise. Just two months after opening its doors, iDES3 has racked up $15 million in contracts.


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